Our Values

Our Vision Is:

  "To be so effective that we are able to be helpful to others."

Eagle River Ford Mission:

  • Our goal is to be an industry leader in providing unmatched quality automotive products and services.
  • We will constantly strive to meet the changing needs of our guests.
  • Our aim is to provide an atmosphere that encourages employee teamwork, integrity, and excellence.
  • Together we will set and continually improve sales, service, and operational standards to ensure long-term market leadership and profitability.
  • It is our mission to exceed our guests' and employees' expectations and maintain their loyalty for a lifetime.

Eagle River Ford Philosophy:

The Eagle River Ford Philosophy is based on five areas that, we believe, are critical to business success. Those areas are:
  1. Guest Enthusiasm
  2. Employee Satisfaction
  3. Financial Performance
  4. Market Effectiveness
  5. Ongoing Improvement
Our philosophy holds that all are of equal importance. However, in any planning or decision-making process, GUEST ENTHUSIASM will always carry the most weight.

Eagle River Ford Values

WE BELIEVE THESE BASIC VALUES BRING SUCCESS TO OUR BUSINESS AND THE PERSONAL LIVES OF OUR EMPLOYEES:

The Value of Honesty and Integrity: We believe that all decisions are to be made with integrity. Leadership is setting good examples ford others to follow, expecting as much from yourself as from others.

The Value of Individual Responsibility and Accountability: We believe we are responsible to satisfy the needs of our guests for all of our products and services. Individual accountability for our own performance and for the quality of our products will demonstrate to our guests we are enthusiastic about them and really care.

The Value of Unconditional Dedication to Excellence: We believe there is no place for mediocrity and half-hearted efforts. We accept personal responsibility for overcoming obstacles and being the very best. We actively choose to excel in every aspect of our personal and professional lives.

The Value of Cooperation & Communication: Close mutual support of one another is fundamental tent of ours. We value open communication and encourage new ideas, realizing that teamwork produces a better employee work environment and enthusiastic guests and suppliers.

The Value of Our People: We have nothing of greater value than our people. We respect the uniqueness of every individual and believe that such an attitude will build a team of confident creative members possessing a high degree of initiative, self-respect and self-discipline.

The Value of Ongoing Improvement: We believe in not accepting the status quo, in constant improvement, and in the value of ongoing education in any form. We believe in providing opportunity for personal, professional, and organizational growth within our company.

The Value of Being Good Community Citizens: We give willingly to, and are actively involved in the support of our communities.